Stadium Name Change Isn’t All Bad

Changing our stadium name; its not all doom and gloom. Stoke City’s announcement that confirmed the name change of the Britannia Stadium to the Bet365 Stadium as of August later this year has been widely criticised across social media. Understandably, the fans do not want to surrender the short history associated with the Britannia Stadium, but its worth remembering this;

There’s no embargo on the name ‘Britannia Stadium’. As far as the fans are concerned, you can call it whatever you like. Effectively the only place it will be referred to as the ‘Bet365 stadium’ is in official paperwork and broadcasts. As we saw with St James Park and The Sports Direct Arena, the decision has been made purely to benefit the club financially and not to upset the majority of its loyal fanbase.

It’s hard to argue there are many better chairman in any of the football leagues than our own Peter Coates. His contribution to the club, through the success of bet365, has brought us many-a benefits such as season ticket prices being consistently frozen and the free away coaches for traveling fans. Granted the fact that we can’t hold onto our beloved official title of the Britannia Stadium is unfortunate but it does not mean that we wont continue to use that name in the future. The money that it provides the club with is vital if we are looking to push further and further up the table. In Coates we trust!

Written by Tom Hammersley

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